![]() ‘I’ve suffered for a long time’: My mother demanded I return my inheritance so she could give it to my brother, who has a drug addiction. Trading in risky ‘0DTE’ stock options hits record and could spark a stock-market selloff, strategists say What can we do?Ĥ01(k) hardship withdrawals jumped 36% in the second quarter ‘My family is dealing with a significant shock’: My father secretly married his caregiver, who is 40 years his junior. We'll be happy to offer you PR advice and share our market expertise.I’m looking for a place that has year-round mild, sunny weather and is near or on the water, and my budget is $125,000 - where should I retire? If you'd like to promote your product across leading global media and reach out to millions of potential users, get in touch with us. Yet, this is not the only efficient promotion tool, in fact, there are several guaranteed ways of getting coverage on Yahoo! Finance for free. But it can also happen that the press release will be featured on dozens of small local sites.Īt BDC Consulting, we regularly use PR Newswire to market our clients' projects. If you are lucky, your content will be read by millions of Yahoo! Finance visitors, as it happened with Liquid. ![]() Remember, however, that you can't know in advance which websites will publish your press release. ![]() If your budget allows it – and if you have someone who can write a quality press release – then it's definitely worth trying. Most media sites won't accept badly written content, since it could damage their own reputation. If you are writing in a foreign language, try to get your text proofread by a native speaker. Nowadays search engines actually penalize overly SEO-optimized content. Today's SEO is all about engaging content and natural style – and not keyword density. Gone are the times when people wrote keyword-stuffed articles with only search engines in mind. Research also shows that images can improve your content's visibility in SERPs and social media. It will make your press release look more attractive. Avoid clickbait, sensational statements, and multiple adjectives: all this can cost you your readers' trust. If you write that your company is «a global leader in X» but have nothing to prove it, your release could be viewed as a scam. But your customers don't care what you feel or how you view your industry.» So what do they care about? Themselves, mostly, and the value they get. Magazine's contributing editor Geoffrey James put it, «You may deeply believe that your company is fabulous, your products are wonderful and your service is unparalleled. The only way to engage them is by sharing interesting or valuable information. People don't care what your company does.
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